part of

Approach

Users are reached by the brands’ communication strategy at any time of day. From when they wake up reading the latest news to when they turn on the radio on their way to work, to when they relax and browse through their social media feeds.

This is the user media diet that SallyLee analyses, interprets and defines thanks to the In-Life Approach.

Just like a media dietitian, the SallyLee team identifies the best combination of tone of voice and touchpoint for brand messaging purposes. The In-Life Approach method is the result of an accurate and detailed analysis of the brand's history and its communication channels. Content generation and distribution are the implementation of the strategic system identified.

Approach

Analisys

Strategy

IN-LIFE APPROACH

Production

Distribution